Qualification :
- Masters Degree in Business Administration, from IIM
Hierachy
- Middle Management
Experience
- 10 + years of experience into Product Management, Product Development, Vendor Management from appliances industry
Job Summary
Responsible for planning and executing new product launches to market through the product life cycle, including gathering and prioritizing product and customer requirements to define the product vision. The Product Head works closely with the Engineering, Sales and Marketing, and Finance departments to ensure design, revenue, profit and customer satisfaction goals are met. The Product Head job also includes ensuring products support the company’s overall strategy and goals.
Roles and Responsibilities
- Resolves issues, while identifying opportunities, for product category, including technical and product-related support for internal and external customers
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes
- Assesses market competition by comparing the company’s product to competitors’ products.
- Provides source data for product line communications by defining product marketing communication objectives
- Obtains product market share by working with sales team to develop product sales strategies
- Assesses product market data by calling on customers with field salespeople and evaluating sales call results
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return on investment analyses; establishing time schedules with engineering and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.
- Develops core positioning and strategy of product category
- Acts as subject matter expert for product category, including product composition, installation and competition
- Briefs and trains sales force, including product support and troubleshooting
- Conducts field tests and conducts early stage product tests and samples
- Performs product demonstrations/presentations to customers and public tests and samples
- Travel required on regular basis
- Creates and collaborates on documents. such as: Product Concept Document, Market Research Reports, Market Requirements Document, Product Definition Statements, Business Case, Profitability Analysis, Product Requirement Documents, Product Launch Plan, Product ROI Forecast, and others.
- Creates and maintains Product Development Schedule, Coordinates bi-weekly Product development meetings, and sets Target Launch Dates for new products.
- Performs additional duties as needed and/or assigned by supervisor/manager.
Required Skills
- Demonstrated project leadership skills.
- Proficient in understanding and interpreting company financials.
- Success in planning, executing and managing projects.
- Precise and articulate written and oral communication; ability to speak clearly and persuasively in positive or negative situations and demonstrate individual and group presentation skills.
- Strong interpersonal skills with the ability to communicate upwardly to top management and downward to a wide range of audiences.
- Ability to motivate teams to produce quality materials within tight time frames and simultaneously manage several projects.
- Ability to participate in and facilitate group meetings.
- Must be self-directed and motivated and able to multi-task in a fast paced manufacturing environment.
- Overall product management, people management, understanding of the customer, product development, requirements analysis, pricing, planning, competitive analysis, sales planning, inventory control, financial planning and strategy.
