| Job Purpose | -Responsible for spearheading our company’s marketing efforts to drive brand awareness, customer engagement, and revenue growth. -The primary objective will be to develop and execute strategic marketing plans that align with our business objectives and resonate with our target audience. -Focus on leading a team of talented marketers, guiding them in implementing innovative campaigns across various channels to maximize reach and impact. -Additional key role in managing our brand image, analyzing market trends, and fostering cross-functional collaboration to ensure the success of our marketing initiatives. |
| Role, & Responsibilities | -Have a good expertise in Digital Marketing, Corporate Communication, Ad Management. -Effectively working with the PR and Advertising agency. -Identifying, developing, and evaluating marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors. -Formulating, directing and coordinating marketing activities (ATL/ BTL) and policies to promote products and services, along with providing advertising and promotional support. -Overseeing the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material. -Negotiating contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. -Consulting with product development personnel on product specifications such as design, colour, and packaging. -Coordinating and participating in promotional activities, advertisers, and production managers, to market products and services. -Building and maintaining strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offerings. -Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member. -Budget management. To deliver all marketing activity within the agreed budget. -Drive footfalls and eyeballs in the brands retail business through an integrated marketing plan. -Ensure right brand visibility through events, alliances, and PR. |
| Key Performance Measures | -Revenue growth -Brand Awareness and Recognition. -Campaign performance |
| Experience & Preferred Skills | -Should have good interpersonal relationships. -Should have leadership qualities. -Experience in handling an AD budget of 50-70 cr.Experience in project management. -Having an experience working in an Ad Agency it would be an added advantage. -Should have a techno-commercial qualification, preference from IIT and IIM. |
| Compensation | Best in the industry |
| Age | Preferred age 40 -45 years |
Head – Marketing
Job Category: Leadership
Job Type: Full Time
Job Location: Bangalore
Job Title: Head – Marketing
