| Position/Title | Lead – VM and Retail Marketing |
| Reporting to | CGO |
| Job Purpose | -The Retail Marketing Manager will spearhead the development and execution of marketing strategies and visual merchandising (VM) initiatives to drive footfall, boost sales & create an engaging in-store experience. |
| Role, & Responsibilities | Includes, but not limited to: -Implementation of the brand visual merchandising standards to ensure consistent look/appearance across all our Stores. -Create and roll out a comprehensive Annual Marketing Calendar, covering all key promotional periods and product launches, with clear objectives, timelines, and KPIs. -Analyze and review the requirement for marketing support for each store. -Devise marketing support plan (BTL/Digital) for individual store; and implement in co-ordination with Brand marketing team. -Plan & execute a complete refresh of in-store displays and product placements every month, ensuring alignment with seasonal themes, product launches, and promotions. -Identify, negotiate, and manage relationships with VM suppliers, fixture vendors, and creative agencies to deliver high-quality VM assets on time and within budget. -Distribute guideline, visit all Stores & train Store Managers/Advisors to ensure accuracy of product presentation. -Deliver coaching and training regarding Visual Merchandising practices and specific implementation or product displays to all involved local parties (i.e. store staff, area manager) -Define store layout and zoning in co-ordination with projects and sales team -Create ease of shopping for customers, by implementing product cards/wobblers/shelf-talkers. -Coordinate with retail & and vendors for POS maintenance, relocation, set-up of new store |
| Key Performance Measures | -Overall success of this role will depend on the following measures but not limited to: -Footfall Increase: 20% year-over-year growth in store footfall. -Campaign Effectiveness: 15%-20% sales uplift in sales during promotional periods. -Loyalty Program Engagement: 30% increase in loyalty transactions. -Planogram Compliance: 90% adherence to planogram and VM guidelines across stores. -Audit Scores: 90%+ scores on quarterly Mystery Audits covering VM. -Implement thematic product storytelling displays across key store zones to increase dwell time and product discovery, with a target of increasing related product sales by 10-15%. -Development of systematic training, information and monitoring tools toward retail team. -Sound VM materials management to ensure enough materials for high quality presentation at each POP. -Sales promotion activities implementation |
| Experience & Preferred Skills | -Full time Graduate / Post Graduate from a reputed institute 5+ years in retail marketing and visual merchandising Kitchenware/Homeware/Apparel/Accessories category. -Strong background in retail VM, marketing campaign management, event planning, and team collaboration. -Familiarity with VM design software & digital marketing tools. -Strong command of CRM systems & data analytics. -Good communication, self-motivated and good negotiation skill -Excellent inter personal skills to engage effectively with external and internal team member. -Ability to work in cross functional teams with tight deadlines |
Lead – VM and Retail Marketing
Job Category: Sales
Job Type: Full Time
Job Location: Bangalore
Job Title: Lead – VM and Retail Marketing
