Product Marketing-Home & Kitchen Appliances
Job Purpose / Principal Accountability:
The role will be responsible for managing the Products lines, extensions, NPDs from concept to design to
market. The incumbent shall keep updated on the competitor landscape, contemporary lifestyle
advancements, demographics, psycho-graphics, assess markets, anticipate business requirements and
emergence of products in kitchen and home appliances. Being the custodian and owner of the product, she/he shall liaise with R&D team for design & development, finance team for pricing, procurement function for driving economics of sourcing, manufacturing team for timely delivery of products and commercial teams for driving sales.
Direct Reports: Merchandisers (Product Liaison Managers)
Stakeholders:
Direct: CMO, CRO, COO, Cluster Heads, Production Unit Heads, Finance, Commercial teams & Management
lndirect: Market Research firms, Media / Social Media agencies
Channels:
General Trade, ECOM, Modern Retail, institutions, Regional Retail
Principal TASKs & Accountabilities:
Product / Business Management:
1. Design contemporary competitive schemes and POS promotional strategies during various seasons so as to maximize market opportunities
- Product Life cycle management
- Drive improvements in Market Share across various States and Markets
- Partner with Channel Sales Heads, RSMs & State Heads to improve reach & penetration
- Drive Products to economies of scale
- Measure impact of each intervention, POS strategies, execution maps etc.
Customer Competence: - Constantly Scan environment for contemporary product offerings, competitor landscape, demographics,
psychographics for assigned product categories. - Mapping Customer Perceptions for relevance & contemporariness
- Dovetailing Market Expectations into design, development and execution
Design & Development: - Benchmark and study the Product portfolio and address gaps in offerings vis a vis customer perceptions
and needs - Parther with the R&D teams for design, development, redesign, NpD
- Plan & design Product Roadmap and run design sprints
- Establish compelling rationale for Product Design/Redesign in terms of Price / Revenue model
- Pricing, Margins and Cost Leadership:
- Liaise with the sourcing team for economics of sourcing so as to drive Cost Leadership with Quality
- Partner with accounts and costing team for finalising price points,. Schemes whilst improving Gross
Margins.
Forecasting, Sales & Operations Planning & Partnering / Driving: - Partner with the Channel Sales Team for timely forecasting leading to finalisation of S&OP plans
- Liaise with COO & Manufacturing teams to drive timely availability of Products with Quality
- Managing inventory / Liaise with Supply Chain for timely servicing of orders
- Partner with Marketing team for ATL/BTL design complimenting the POS promotions & schemes
- Partner with Service teams for timely Customer Responses, Servicing so that the brand reputation is
built.
Job Specification: ldeal Candidate must possess the below attributes
Strong product management and business experience (channel management)
Understanding of Manufacturing Process
Cohesiveness and ability to work in Cohorts
Design thinking and ability to articulate requirements Outcome Driven
Qualifications & Experience:
15+ years in Product Management
Depth of understanding and expertise in Kitchen & Home Appliance Categories
MBA from institutes of repute
