| Position/Title | State Head-Jharkhand |
| Job Purpose | -To lead, plan, and execute the General Trade business for the state of Jharkhand, driving sustainable revenue growth, market expansion, and brand visibility for the company’s kitchen appliances and cookware portfolio. -The role will focus on distributor management, team leadership, market penetration, and achievement of sales and market share targets across key cities |
| Role, & Responsibilities | 1. Sales & Revenue Management · Own the state-level sales plan, targets, and execution in alignment with zonal and national business objectives. · Achieve monthly, quarterly, and annual primary and secondary sales targets across all product categories. · Drive sell-in and sell-out through effective trade schemes, promotions, and distribution expansion. · Ensure adherence to company policies on pricing, discounts, and credit management. 2. Channel & Market Development · Strengthen and expand the General Trade distribution network across Jharkhand, ensuring deep market penetration in urban and semi-urban markets. · Appoint, develop, and manage distributors, dealers, and sub-dealers, ensuring healthy ROI and service levels. · Improve market coverage, outlet productivity, and numeric distribution. · Track competitor activities, pricing, and new product launches; share actionable market insights with leadership. 3. Team Leadership ·Lead and manage a team of Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and Sales Executives within the state. ·Set clear KPIs and conduct regular performance reviews, field coaching, and joint market visits. · Build a high-performance sales culture focused on accountability, execution excellence, and customer focus. ·Support recruitment, onboarding, and capability development of the sales team. 4. Trade Marketing & Execution . Ensure effective implementation of trade marketing programs, retailer visibility initiatives, and in-store activations. ·Coordinate with marketing teams for localized campaigns, product launches, and merchandising execution. · Drive focus categories and priority SKUs to improve market share and shelf visibility. 5. Planning, Forecasting & Operations · Prepare state-level sales forecasts, demand plans, and distributor inventory norms in coordination with SCM and finance teams. · Monitor secondary sales, stock health, aging, claims, and trade spends. · Ensure timely submission of MIS reports, dashboards, and market feedback. · Drive adoption of CRM/SAP sales modules and digital reporting tools. 6. Relationship Management · Build strong relationships with key distributors, large retailers, and trade partners across the state. · Resolve channel issues, claims, and escalations promptly to maintain high service standards. · Collaborate cross-functionally with marketing, supply chain, finance, and service teams for seamless execution. |
| Key Performance Measures | Achievement of State Sales & Revenue Targets Distribution reach and outlet coverage Secondary sales growth and stock health Trade spend effectiveness Team productivity and attrition control Market share growth in priority categories |
| Experience & Preferred Skills | Education: Graduate in Business, Commerce, or related field; MBA (Sales & Marketing) preferred. Experience: 8–12 years of sales experience in kitchen appliances, consumer durables, cookware, or FMCG. At least 3–5 years in a state-level or senior area leadership role. Industry Exposure: General Trade, Distributor Sales, Channel Expansion, Retail Execution. |
State Head-Jharkhand
Job Category: Sales
Job Type: Full Time
Job Location: Jharkhand
Job Title: State Head-Jharkhand
